Behind The Scenes

Behind every hand drawn girl called Ellie there is…

Jacqui Pierce, an Australian visual artist specializing in unique hand coloured etchings. “I started flirting with printmaking in 2007 and it’s now my main passion. Ellie has become my most important character and her etchings and prints tell stories we all feel.”

Samantha Pierce takes the original etching and transforms them into the product range. Based in Melbourne Samantha uses local & overseas product methods to design & develop each product. “I’m looking for each product that will showcase the image. We want each Ellie moment to be the hero, and ultimatley a conversation starter.”

Yes, we’re sisters too.  Who better to share this ride with than family!  We hope you enjoy the images, the stories you come up with & the products they’re on.


Imagine Ellie is run from Beechworth.  Above our retail shop “Beechworth Designer Gifts” we have our warehouse.  Our orders are packed and shipped from here.  When our partners allow, we escape here after our 5 kids are in bed and spend evenings brainstorming our next products, images and what Ellie will get up to next.
If you are inspired by Eille we’d love to hear.  Email us at: