Behind every hand drawn girl called Ellie there is…

Jacqui Pierce, an Australian visual artist specializing in unique hand coloured etchings. “I started flirting with printmaking in 2007 and it’s now my main passion. Ellie has become my most important character and her etchings and prints tell stories we all feel.”

Samantha Pierce takes the original etching and transforms them into the product range. Based in Melbourne Samantha uses local & overseas product methods to design & develop each product. “I’m looking for each product that will showcase the image. We want each Ellie moment to be the hero, and ultimatley a conversation starter.”

Yes, we’re sisters too.  Who better to share this ride with than family!  We hope you enjoy the images, the stories you come up with & the products they’re on.

Imagine Ellie is run from Beechworth.  Above our retail shop “Beechworth Designer Gifts” we have our warehouse.  Our orders are packed and shipped from here.  When our partners allow, we escape here after our 5 kids are in bed and spend evenings brainstorming our next products, images and what Ellie will get up to next. If you are inspired by Eille we’d love to hear.  Email us at: imagineellie@gmail.com


A journey from art folio to product is a long and exposing road for artist Jacqui Pierce.  Pen & ink drawings start with a tiny idea, a sketch and most often a funny idea.  Each drawing captures ‘Ellie’ in one of life’s many amusing, empowering or embarrassing moments.  A folio of more than 400 sketches is the basis of where Ellie comes to life on products.  Other characters & figures have come and gone, but Jacqui has found that ‘Ellie’ is a great character to be the hero of each mini story.